OIZA is part of the conversation about African fashion in the luxury world today.
OIZA, a London-based womenswear brand founded by Olivia Ozi-Oiza Chance in 2022, is redefining the intersection of African and British cultures in fashion.
This innovative brand specializes in hand-stitched lace garments, contributing to the evolving narrative of African fashion within contemporary luxury. Olivia Ozi-Oiza Chance’s journey into fashion is deeply personal, reflecting her mixed British-Nigerian heritage and her experiences growing up in a multicultural household.
Chance’s earliest memories of fashion are intertwined with her mother’s vibrant style, which often featured traditional Nigerian attire. These formative experiences have influenced her designs, which blend the elegance of British craftsmanship with the rich cultural heritage of West Africa. OIZA’s collections are not only visually stunning but also carry a deeper message about identity and cultural fusion.
One of the standout features of OIZA is its use of hand-stitched lace, a technique that resonates with both British Victorian and West African traditions. Chance sources materials from local vendors whenever possible, supporting community-driven initiatives and minimizing waste by repurposing fabric scraps. This approach not only highlights artisanal craftsmanship but also underscores the brand’s commitment to sustainability.
At London Fashion Week, OIZA presented a collection that challenged traditional beauty standards, particularly the notion of the “English rose.” This iconic image of pale-skinned beauty has long been a benchmark in British culture, but Chance’s designs aim to broaden this definition by incorporating elements from her Nigerian heritage. The collection featured fuchsia, jet, and white lace separates, draped halter dresses, and wrap skirts adorned with pearls and cowrie shells, embodying a romance rooted in tradition rather than whimsy.
In another notable collection, “Ceremony” for Autumn/Winter 2024, OIZA explored the juxtaposition and similarities between wedding and funeral ceremonies in African and British cultures. This presentation included graphic and intricate textural dresses, with silhouettes inspired by British Victorian mourning attire and African ceremonial practices. The use of cowrie shells and ostrich feathers added an opulent touch, reflecting the richness of African customs.
OIZA’s impact extends beyond its aesthetic appeal, as it challenges the narrative of how the Black community is perceived within luxury fashion. By celebrating her dual heritage, Chance offers a fresh perspective on British identity, one that is increasingly diverse and inclusive. Her selection as part of the British Fashion Council’s DiscoveryLAB program further highlights her influence in the industry.
Through its exquisite hand-stitched lace garments and thoughtful storytelling, OIZA is redefining the landscape of contemporary luxury fashion.
