Founded in 2018 by Kader Diaby, Olooh is the sartorial and lifestyle tale of a 21st century artist from Côte d’Ivoire. Olooh means ‘our’ in Senufo, and reflects the artist’s approach to creativity.
Using fashion as his idiom, Daiby interprets his fascination for Abidjan culture, personal experiences and his country’s untold stories. His new collection, Boulevard Lagunaire, stems from the golden era of urban music in Côte d’Ivoire. It deviates from recent trends of nostalgia fueling the global fashion industry, and routes towards the celebration of modern legacies instead.