Pandora, a jewellery specialist, has partnered with London Fashion Week to support young designers and creatives in the fashion industry.
This September, Pandora will collaborate with the British Fashion Council (BFC) to participate in the event through designer partnerships, consumer activations, and street style initiatives. The two organizations will also launch a sustainability-focused student competition in the coming months, with a monetary prize awarded to the winner.
Additionally, Pandora will work with London-based fashion designer Priya Ahluwalia, providing jewellery to complement her SS25 collection, which will be showcased on the runway. Following the show, Ahluwalia will curate a selection of 10 Pandora pieces to feature on the brand’s e-commerce site.
These initiatives build on Pandora’s established relationship with the BFC, having first sponsored the Fashion Awards as a principal partner last year, a role it will continue in for the upcoming 2024 ceremony.
Pandora previously initiated a similar concept during Copenhagen Fashion Week, celebrating its Danish roots with various activations. The brand will bring this momentum to London Fashion Week, continuing its Be Love campaign, which was also highlighted in Copenhagen. As part of this campaign, visitors to Pandora’s London stores will have access to free engraving services to celebrate the launch of its Be Love Heart Charm.
