Ralph Lauren’s fall campaign showcases New York City’s landmarks, including the Empire State Building and Central Park.
The campaign, titled “Ralph’s New York,” features looks from the fall 2024 Polo Ralph Lauren collection for both men and women.
“I have always been inspired by New York City. It’s a place of beautiful contradictions, of timelessness, magic, luxury, and aspiration,”
said Lauren,
who serves as executive chairman and chief creative officer of Ralph Lauren Corp. “It has a culture and style all its own. It’s my city — where I first started, where dreams are made and come true. There is no other city like it in the world.”
Photographed by Lachlan Bailey and featuring film production by Jacob Sutton, the campaign showcases signature Polo pieces such as a camel hair coat, the RL 67 herringbone jacket, cashmere cable-knit sweaters, and a leather bomber jacket adorned with the New York Yankees logo, created in partnership with Major League Baseball.
Adding to the campaign’s New York vibe, Alicia Keys, another native of the city, sings Billy Joel’s classic “New York State of Mind” in the accompanying film.
In addition to the campaign, Ralph Lauren will debut its Vintage collection for the first time on its e-commerce site and in select stores worldwide. This collection features restored pieces curated by a team of experts at the company and will be available for purchase starting in September. The assortment will include a variety of men’s and women’s items, with new additions updated monthly.
The New York campaign is set to launch on Tuesday, appearing in print and digital outlets globally, as well as on the company’s digital platforms.
