Shein partners with reality TV personality Jessica Vestal and her daughter, Autumn, for a back-to-school collection.
Vestal, an executive assistant from Illinois, gained recognition after appearing in the sixth season of Love is Blind, where she sought to find a future husband as a single mother.
The new Shein x Jess collection features 127 essential back-to-school items, including school supplies, bags, and apparel, with prices ranging from $0.88 to $24.99.
“As a mom, I understand the importance of finding school items that make kids feel comfortable, confident, and able to express themselves every day,”
Vestal said in a statement. “Partnering with Shein, a brand that perfectly balances style and affordability, and having the chance to work closely with my daughter has been such a rewarding experience. Through this collection, we wanted to ensure that every item meets the needs of students, helping them feel stylish, practical, and ready for the new school year.”
The collection is now available online at shein.com, and both Jess and the retailer are encouraging customers to share their thoughts and experiences with the collection on social media.