Style Lounge Platform, a platform dedicated to spotlighting and promoting young and emerging African designers, proudly concluded its annual 3-day fashion event, Style Lounge Weekend 2024. Notably, this year, for the first time, the event transitioned from its traditional in-person format to an immersive digital experience under the theme “Digital Evolution in Fashion Presentation.”
The first day of Style Lounge Weekend 2024 began with an enlightening fashion-live talk by Dr. Clement Asemnyra, founder of Dreams College of Creative Arts. During his session on “Mastering Technicalities in Design,” Dr. Asemnyra emphasized the crucial role of technical knowledge in fashion design.
He outlined the three pillars of fashion design: the creative process (sketching, fabric selection, and collection development), practical skills (pattern making, sewing, and fabric understanding), and the business aspect (merchandising, sales, marketing, PR, pricing, and costing).
The talk was followed by stunning fashion showcases from Mass’ Attitude (Senegal), Yarnh (South Africa), Sisi Marie (Ghana), Haus of Stone (Zimbabwe), E_Mania (South Africa), and a crowning showcase by Kayadua (Ghana).
On day two, Joey Darko, a fashion business consultant and creative director of Joey The Brand, delivered an inspiring talk titled “Future-Proofing Your Business in a Digital World.” His session explored the fashion industry’s various levels: the primary level of raw material providers, the secondary level of tailors and designers, the retail level of buying and selling, and the auxiliary level of media catalysts.
Following this insightful discussion, the audience was subsequently treated to fashion showcases by Silika from South Africa, Eloli from Cameroon, Whytace from Nigeria, Metakay from Ghana, Sisè from Nigeria, and Victor Hart from Ghana, each presenting their unique digital collections. Meanwhile, the final day of Style Lounge Weekend 2024 began with Anita Ehui, a luxury brand consultant, who shared strategies on “Luxury Positioning of a Fashion Brand in a Digital World.” Her talk provided invaluable insights into how brands can strategically place themselves in the luxury fashion industry.
The event concluded with a final talk session by Ayotunde Rufai, co-founder and CEO of Jendaya, on “Pivoting Your Brand in a Digital Space.” During his talk, Ayotunde discussed several critical aspects of thriving in the digital landscape.
He emphasized the importance of customer experience, noting that a seamless, personalized journey is crucial for brand loyalty and success. Furthermore, he touched on content and social media strategy, urging brands to create authentic narratives that resonate with their audience while leveraging social media platforms effectively.
In addition, Ayotunde discussed e-commerce logistics, stressing the need for efficient supply chain management and timely delivery to meet customer expectations. Furthermore, he highlighted the importance of data security and privacy, urging brands to protect customer information to build trust and comply with regulations. Lastly, Ayotunde explored innovation and trends, encouraging brands to embrace new technologies and stay attuned to evolving market trends.
Style Lounge Weekend 2024 was a testament to the resilience and adaptability of the fashion industry. By transitioning to a digital format, the event maintained its commitment to promoting African fashion talent and significantly expanded its reach to a global audience. Moreover, this shift demonstrated how the fashion industry can innovate and thrive in a rapidly changing world.
Attendees enjoyed a seamless and interactive experience, with live talks and fashion showcases streaming effortlessly across digital platforms. Moreover, the event effectively united industry experts, designers, and fashion enthusiasts, creating a vibrant and immersive celebration of fashion and technology.
Visit www.styleloungeplatform.com to view all showcases.
About Style Lounge Platform
Style Lounge Platform is a pioneering fashion hub dedicated to spotlighting young and emerging African designers. Each year, through its Style Lounge Weekend event, the platform not only provides a stage for designers to showcase their work but also helps them gain visibility and connect with industry experts and fashion enthusiasts.
