Tahj Williams becomes the first black woman to handcraft the Super Bowl LIX logo and theme art.

Tahj Williams made history by becoming the first artist commissioned by the NFL to design the Super Bowl #SBLIX logo.

A native of New Orleans with an artistic vision, she brought her city’s rich culture to the global stage with her elaborate, hand-beaded design for Super Bowl LIX, 2025.

Honoring Black Masking Indian traditions and the spirit of New Orleans, Williams’ design marks the first time the NFL has collaborated with an independent artist for the Super Bowl logo. Grateful for her city’s unwavering support, she promises to carry New Orleans with her wherever she goes.

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