In an exciting development for both Tang Wei and Burberry, the acclaimed Chinese actress has been appointed as the new ambassador for Burberry Beauty.
This announcement expands her role at the British fashion brand, where she was previously named global brand ambassador in late November.
Tang Wei is celebrated for her captivating performances in films like Late Autumn and Decision to Leave, the latter earning her international acclaim. Her talent and charisma have made her one of the most recognized actresses of her generation, and now she brings that same allure to Burberry Beauty.
Jean Holtzmann, chief brands officer for prestige at Coty Inc., Burberry’s perfume and cosmetics licensee, expressed enthusiasm about Tang’s appointment, stating,
“Tang Wei’s passion for artistic expression and commitment to her craft makes her a perfect embodiment of Burberry Beauty’s values. We look forward to her representing our iconic and award-winning beauty lines and fragrances.”
Burberry praised Tang for her grace and relentless pursuit of excellence, which they believe captures the essence of Burberry Beauty. “Her ability to continually challenge and redefine herself resonates with the brand’s vision of embracing innovation and timeless elegance,” the brand noted in a statement.
As the face of Burberry Beauty, Tang will represent several product lines, including Beyond Wear, a long-lasting face makeup franchise featuring Trench Protection technology, and the Burberry Goddess fragrance.
Tang expressed her excitement about the collaboration, saying,
“Burberry’s blend of nature and art has always inspired me. I look forward to exploring the unique possibilities with Burberry Beauty.”
Her enthusiasm for the brand’s aesthetic aligns perfectly with its commitment to creativity and quality.
Tang Wei is not only a prominent figure in the film industry but also one of the most celebrated Asian actresses of her generation. Since her silver screen debut in Ang Lee’s Lust, Caution, which won the prestigious Golden Lion at the Venice Film Festival in 2007, she has garnered numerous awards and accolades.
With her official title as Burberry Beauty ambassador starting this month, Tang joins an impressive roster of actors, including Adam Driver and Emma Mackey, further solidifying Burberry’s commitment to excellence in both fashion and beauty.