Timberland has launched a bold global campaign titled “Iconic” to celebrate the 50th anniversary of its legendary Original Yellow Boot.
This campaign features an impressive lineup of stars, including supermodel Naomi Campbell, who is photographed wearing only the iconic boots, emphasizing the core message of authenticity and originality.
The campaign was shot by renowned photographer Jamie Morgan, who has a long history with Campbell, having captured her in her early modeling days back in 1984. This collaboration marks a significant full-circle moment for both icons, showcasing the enduring allure of the Original Yellow Boot. Morgan’s choice of a monochrome palette highlights the timelessness of both the product and the individuals involved, focusing on their unique essence.
Joining Campbell in this campaign are singer-songwriter Teddy Swims, artist Olaolu Slawn, and model and activist Kai-Isaiah Jamal. Each of these figures embodies the spirit of fearlessness and self-expression that Timberland aims to promote. Teddy Swims describes his authenticity as central to his identity, stating that being genuine is what makes someone iconic. Slawn’s artistic vision and Jamal’s advocacy for non-binary visibility further enrich the campaign’s message.
The “Iconic” campaign serves as an extension of Timberland’s momentum following its 50th anniversary celebration, which included high-profile collaborations with luxury brands like Louis Vuitton and Wales Bonner. According to Maisie Willoughby, Timberland’s Chief Marketing Officer, this campaign signifies a fresh direction for the brand as it continues to embrace originality and solidify its status as a leader in boot culture.
Timberland’s Original Yellow Boot has transcended its utilitarian roots since its launch in 1973, becoming a symbol of style adopted by various subcultures over the decades. The boots are celebrated not only for their distinctive wheat color and craftsmanship but also for their cultural significance in fashion history.
The “Iconic” campaign will be brought to life through various activations across digital platforms, social media, and events in iconic locations worldwide, reinforcing Timberland’s commitment to authenticity as it looks forward to the next 50 years.
Timberland Iconic Campaign
This celebration not only honors Timberland’s past but also sets the stage for its future, reminding consumers that true icons are defined by their legacy and impact on culture.
