Wrangler has launched a new collection of women’s jeans called ‘Bespoke.’ An all-female team designed it and includes advanced fit technology.
The Bespoke line includes three styles: boot cut, skinny, and flare. Wrangler conducted research by gathering input from women to inform the designs, focusing on their preferences and desired qualities.
Key features of the collection include tailored fits, stretch denim, and solutions for waist gaps, all achieved through advanced fit technology that enhances stretch and shape retention. The jeans also feature a four-piece contour waistband designed to fit comfortably on various body types, along with Wrangler’s exclusive yoke-over-bod construction and angled back pockets, which aim to lift and shape curves.
Vivian Rivetti, Wrangler’s vice president of global design, commented,
“There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types.”
The Bespoke collection sets a new standard in the denim space, emphasizing inclusivity and comfort with styles that honour women of every shape and size. This line aims to inspire confidence in women everywhere with its unique design.
To promote the Bespoke collection, which is now available on Wrangler’s website and at select retailers worldwide, the brand launched a campaign featuring four female employees, each showcasing one of the new cuts.
