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While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season ».


In the words of Creative Director Olivier Rousteing, Balmain is all about family and sibling love for Fall-Winter 2015. Shot by Mario Sorrenti, the campaign images show duos of siblings connecting in their own way. Kendall and Kylie Jenner, Joan and Erika Smalls, Gigi and Bella Hadid as well as Armando and Fernando Cabral all contributed in showing their boundless connection in front of the camera.



The Balmain FW15 campaign is about strength, support and love, qualities that is always best offered by once sibling of family member. The campaign is also about the interpretation you make of that love, be it the innocent rivalry, the unconditional support, of the truthful complicity. Every emotion that makes sibling love so perfect, complicated and beautiful are expressed in the campaign.

Campaign credits:

Photographer: Mario Sorrenti

Art Director: Pascal Dangin at KiDS Creative

Models: Kendall Jenner, Kylie Jenner, Joan Smalls, Erika Smalls, Gigi Hadid, Bella Hadid, Armando Cabral, Fernando Cabral

Hair: Bob Recine

Makeup: Aaron de May

Set Design: Phillip Haemmerle



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