A global presence is crucial for fashion e-commerce companies. Expanding your brand to new markets and increasing revenue is a great way to grow your business. Online or offline, it is no secret that the fashion industry is highly competitive.
The goal of each competitor is to reach the maximum number of customers, regardless of size. Numerous e-commerce platforms are available that offer tailor-made experiences for fashion companies.
A good e-commerce platform should be able to fulfill these qualities:
Visual communication should be their strongest suit
Should provide best product description
Should have appealing about us page
Should introduce new products on a regular basis
Should have a large community
The following list serves as a guide to top e-commerce platforms for fashion brands:
Shopify
There are many fashion brands around the world that use this platform. There is an easy-to-use interface with a modern content management system. Connects to social media platforms such as Instagram, Facebook, and others, easily navigating to them.
Etsy
Etsy is an ideal platform for emerging fashion brands to experiment freely while building their brands. Etsy’s community-centric marketplace allows entrepreneurs to use their creativity and learn from valuable customer interactions.
Magento
It is an e-commerce platform that is used by Christian Louboutin and Hermes, among other fashion brands. More than $100 billion in merchandise is handled on this platform. Customizability is one of its strongest assets, attracting many influential brands. A Web Application Firewall is also included as the top security feature.
WooCommerce
WooCommerce is an open-source ecommerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress turning your site into a fully functional WordPress e-commerce website with just a few clicks. Core plug-ins are free of cost along with affordable add-ons
BigCommerce
BigCommerce is a paid-for e-commerce platform that runs on its own servers and allows business owners to set up an online store and sell their products on the web. It is the company that operates on a smaller scale list of companies. It recently in 2019 crossed the $100 million annual revenue for the first time since it has started.
