Sometimes it’s the small victories that are the most significant. When Apple recently previewed 12 new emojis to be released later this year, among them was a hijab-wearing figure designed by 16-year-old Saudi student Rayouf Alhumedhi. The fact that there wasn’t an emoji to represent me and the millions of other hijabi women around the world was baffling,” she says. “I wanted to be represented.” While integration into the digital world is a positive sign, the hijab emoji also hints at something bigger. The movement motions where designers, buyers, and style-savvy shoppers are all casting an eager eye: modest fashion. Although new, the term has become part of the lexicon used to describe a stylish, albeit covered look.READ MORE