The JREASON Brand has evolved into something that has challenged the very ideas of its developers. From conventional blazers to a bold exposé of lace, silk, and chiffon blends, the Brand has moved to a stage where it constantly challenges itself to achieve greater artistic values.

This renewal of thought is what has given rise to the JREASON “Renaissance” Collection; coupled with the fact that the Brand is going through a stage of rebranding and rejuvenation.

The Renaissance Collection is inspired by the fierce woman and the uncontending man. It is for the woman who turns heads as she walks into a hall; who gets whistles of approval. It is for the youth who engages class and embraces the classic ‘regrette rien’ mantra.‎

“Bold” and “fierce” is the Renaissance way.
#sfw2015 #riopaulrelations

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