Primark has partnered with Warner Bros. to release an exclusive collection.
Colleen Atwood, a four-time Academy Award-winning costume designer, created designs for the upcoming film Beetlejuice Beetlejuice, in partnership with Discovery Global Consumer Products.
The 12-piece womenswear collection captures the essence of the original Beetlejuice film and its sequel, showcasing statement black and white striped suits, co-ords, and lace-adorned dresses inspired by the film’s iconic costumes.
Atwood, who designed costumes for both films, expressed her excitement about the collaboration, stating,
“It has been so exciting to see how Primark has brought my Beetlejuice designs to life in a whole new dimension. It is always great fun for me when I see ideas I’ve had find another life on the high street.”
The broader Beetlejuice Beetlejuice collection also includes graphic T-shirts, hoodies, accessories, and nostalgic jumpers and knitwear for kids. These items will be available in Primark stores globally, including locations in the UK, US, and Europe.
Sarah Jackson, director of licensing at Primark, commented,
“This collaboration marks another exciting milestone in our licensing journey, and we couldn’t be more thrilled to partner with Warner Bros. Discovery and renowned costume designer Colleen Atwood on this exclusive collection. At Primark, we work hard to bring our customers exciting and affordable collections, and we can’t wait to see how they embrace the spooky season with these one-of-a-kind pieces.”
