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Tokyo James The African Cowboy SS18 Campaign

Tokyo James The African Cowboy SS18 Campaign

On the inspiration behind this African Cowboy collection and the brand’s price points;

It’s not easy being African, to identify as African is to identify with struggle its understanding the true meaning of a fighting spirit. So Africa inspired this collection and what it means to live in modern-day Africa

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Photographer: Anika Molnar
Creative Directing: Tokyo James
Styling: Gavin Mikey Collins
Makeup Artist: Diana Asherson @ One League,
Models: Max Van der Lecq of Full Circle Models, Francois Viljoen, Thorne Fisher & Nkosi B of 20 Models management

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