Victoria’s Secret is making waves once again by relaunching its athleisure label, VSX, and this time, it’s bringing along a dazzling lineup of stars.
The new campaign features some of the biggest names in fashion, including Gigi Hadid, Imaan Hammam, Paloma Elsesser, and Taylor Hill.
The reintroduction of VSX comes with a fresh perspective, positioning the brand as a “lifestyle” label that sits at the “intersection between performance and fashion,” according to Kira Fisher, VP of brand design at VS&Co. Fisher emphasized that the new designs utilize body mapping and high-quality fabrics to celebrate the curves of women’s bodies.
“These pieces are created to empower confidence, support, and ease as you live your life from day to night with next-level style,”
she said.
To connect with a sports-centric audience, VSX will have its own dedicated Instagram handle, @VSXOfficial. This platform will showcase the brand’s new direction and engage with a community that values both style and performance.
The collection, which is now available online and in select stores across the U.S., features a variety of stylish and functional pieces. Highlights include Sports Bra silhouettes with light support, VSX Elevate Leggings made from XDefine performance fabric, and a range of ready-to-wear apparel such as trench coats, catsuits, and t-shirts. An international launch is also on the horizon.
In addition to the VSX relaunch, Victoria’s Secret is gearing up for a return to the runway with a show scheduled for this autumn. This highly anticipated event aims to present a renewed vision for the brand, especially after facing criticism in the past for its lack of diversity and misrepresentation of women.
