Balenciaga’s New Purse Looks Like a Packet of Chips

Balenciaga is making news once more for a very strange product that it has introduced. Remember the shoe lace earring? In partnership with the American potato chip company Lay’s, Balenciaga has introduced a bag.


The purse, which resemble chip packets in every way, had their runway premiere at Paris Fashion Week. Three colors—blue, yellow, and a combination of red and black—have been made available for these bags.


The bag really mimics the pattern on the chips’ cover. The purse’s opening zip is the only thing that differs. Balenciaga’s creative director, Demna Gvasalia, shared images of the purse on his Instagram page. He wrote, “Balenciaga’s next must-have bag, Lay’s-Branded Bag“.


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A post shared by Balenciaga by Demna (@demnagram)

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