DIOR has planned to show its men’s pre-fall collection in Egypt this December. The show happens on December 3, 2022, against the backdrop of the pyramids of Giza near Cairo. According to WWD, this move is inspired by Dior Men’s artistic director Kim Jones’ globetrotting history. The collection, Designed by Kim Jones, “celebrates a lifelong passion for travel”, said in a statement.
Last year, Dior brought back its pre-coronavirus habit of touring its men’s pre-fall collections with a show in London. In the past, Jones has emceed pre-fall runway shows in Miami and Tokyo. The British fashion designer has a long connection with Africa, having spent time there as a child in Botswana, Tanzania, Ethiopia, Kenya, and Ghana.
Jones continues to explore the globe in search of inspiration and to see uncommon and unusual species in their natural habitats. His father is a hydrogeologist. Due to his strong commitment to conservation, he sponsors a number of seriously endangered species, including the pangolin and the douc langur monkey.
The company’s founder, Christian Dior, was known for his global outlook and swiftly established international subsidiaries after launching his store in 1947. By the middle of the 1950s, the Dior empire comprised eight companies, sixteen affiliates, and 1,700 people dispersed over five continents, according to the International Directory of Company Histories.
This will be the first time Dior has held a show in Egypt, following recent events in Italy, Greece, Spain, South Korea, China, the United Kingdom, and the United States. The French fashion house’s spring 2004 haute couture collection by John Galliano paid homage to Ancient Egypt.